UnderArmour trained AI on its “visual DNA” to generate realistic new product and model images, reducing the need for costly photoshoots. AI-generated assets are used across websites and marketing channels, saving time and costs while maintaining consistent brand visuals.
- Significant photoshoot cost reduction
- Faster asset creation
- Consistent brand visuals
Traditional photoshoots were expensive and time-consuming
Developed AI models trained on brand imagery to generate photorealistic product and model images
- Reduced reliance on physical photoshoots
- Faster marketing content production
- Maintained visual brand consistency
