Tommy Hilfiger integrated AI-driven image generation and hosted an AI design competition during Metaverse Fashion Week 2023. The brand invited designers to create digital products in Tommy’s classic style, with winning designs turned into digital wearables sold on DressX. The multi-metaverse hub spanned platforms like Decentraland, Roblox, and Ready Player Me, offering interoperable digital and physical fashion products.
- Four times retention in metaverse activation compared to prior year
- New digital product lines
- Increased virtual fashion engagement
Traditional fashion shows and product launches limited digital and virtual engagement
Partnered with AI platforms (Midjourney, DRESSX), Web3 artists, and metaverse platforms to create immersive, AI-generated digital fashion experiences
- Expanded brand presence in metaverse
- Increased engagement with younger, tech-savvy audiences
- Innovative AI-driven fashion design and sales
