How Tapestry Transformed Enterprise Knowledge Management Using Generative AI on AWS

By: GoBeyond Team
July 27, 2025
3 min read
Tapestry AI chatbot interface showing centralized knowledge access and natural language query results

Quick Overview

Tapestry, a global luxury retail company behind brands like Coach and Kate Spade, used generative AI on AWS to centralize access to company knowledge. The AI-powered chatbot enables employees to quickly access SOPs, policies, and institutional knowledge from a single interface, breaking down silos across IT, HR, legal, and other teams. The system reduces time spent searching for answers, decreases burden on subject matter experts, and improves onboarding and decision-making.

Tapestry
Tapestry
Company Size
18,000 employees
Revenue Range
$6B+ annual revenue
Primary Challenge
Overcoming siloed, fragmented knowledge across global business units to improve information access and operational efficiency
Key Metrics

- Reduced time employees spend searching for answers
- 300+ employees actively using the solution
- 4 months to build, test, and deploy
- Decreased SME burden
- Improved onboarding speed and quality

The Problem

Knowledge was scattered across multiple systems and formats, causing delays and inefficiencies

The Solution

Generative AI solution built on AWS using Amazon Bedrock foundation models (Claude 3 Haiku, Amazon Titan), Aurora PostgreSQL vector database, and a secure chatbot interface with single sign-on authentication

Results

- Faster, more accurate information access
- Streamlined operations and collaboration
- Reduced dependency on SMEs
- Accelerated onboarding and decision-making
- Scalable and continuously updated knowledge base

“Using generative AI on AWS, we are capturing the DNA of our company.”“The solution is going to get people the information that they want much quicker.”

Aravind Narasimhan, Vice President, Application TechnologiesKarthigeyan Ramakrishnan, Director of Applications

Details

Industry
Retail & E-commerce
Departments
Operations & Workflow Automation
Use Cases
Knowledge Base Management
Tags
GenAI
NLP
Scalability
AI Tools Used
Claude
Sources
https://aws.amazon.com/fr/solutions/case-studies/tapestry-enterprise-knowledge-management-case-study/https://aws.amazon.com/blogs/industries/tapestry-makes-enterprise-knowledge-more-accessible-using-generative-ai-on-aws/https://genaigazette.com/tapestry-genai-knowledge/https://www.linkedin.com/posts/rjivraj_tapestry-makes-enterprise-knowledge-more-activity-7305721684701978624-X45u

More Case Studies

See All
How Paradiso Learning Uses AI Chatbot to Automate Support and Enhance Learner Engagement
Coaching
How Rigplay Uses Generative AI and ML to Automate Human Motion Animation and Slash Production Costs
Media & Entertainment
How Khan Academy’s Khanmigo AI Tutor Enhances Personalized Learning with GPT-4
Education & EdTech
How National Gas Metering Used AI to Create Engaging Event Graphics Six Times Faster
Construction
How easyA Built AI-Powered Dashboards to Unify Finance and Fitness Data for Real-Time Insights
Finance & Banking
How Georgia Institute of Technology Uses “Jill Watson” AI Teaching Assistant to Scale Personalized Learning
Education & EdTech

🤖 Chat with AI

Type...