Sephora implemented a chatbot-driven interactive quiz on Facebook Messenger acting as a digital beauty consultant, providing personalized product recommendations and booking in-store makeover appointments.
- 11% higher conversion rate for booking in-store makeovers compared to other channels
Traditional booking channels lacked engagement and personalization, limiting appointment conversions.
Developed AI chatbot on Facebook Messenger delivering interactive quizzes and personalized recommendations to drive bookings.
- Increased makeover appointment bookings
- Enhanced customer engagement
- Improved digital-to-physical conversion rates
