Rotten Tomatoes leverages machine learning and NLP to analyze millions of user reviews, automatically assigning audience scores for movies. This creates a data-driven, efficient, and scalable scoring system that reflects real-time viewer sentiment.
- Automated audience score generation
- Real-time updates
- Increased trust in ratings
Manual review aggregation was slow, subjective, and unable to keep up with high review volumes
Developed ML and NLP models to process and analyze user-generated reviews, extracting sentiment and assigning scores automatically
- Data-driven, scalable scoring
- Faster, more accurate ratings
- Improved audience trust
