AI Directory
Resources
Case Studies

How Rocky Brands Increased Organic Search Revenue by 30% Using BrightEdge AI SEO Tools

By: GoBeyond Team
July 27, 2025
3 min read
Rocky Brands SEO dashboard showing keyword and revenue growth

Quick Overview

Rocky Brands, a footwear and apparel company, implemented BrightEdge’s AI-powered SEO tools including Data Cube for keyword discovery, BrightEdge Recommendations for content optimization, and StoryBuilder for performance tracking. They optimized page titles, meta tags, and created SEO-friendly content using consumer language and targeted keywords.

Rocky Brands
Rocky Brands
Company Size
Mid-sized footwear and apparel company
Revenue Range
Not publicly disclosed
Primary Challenge
Increasing organic search revenue and new user acquisition through SEO optimization
Key Metrics

- 30% increase in search revenue
- 74% year-over-year revenue growth
- 13% increase in new users
- 1,479 organic keywords on page 1 in Google US (2018)

The Problem

Lack of dedicated SEO strategy and underoptimized content across three ecommerce sites

The Solution

BrightEdge platform tools for keyword research, content optimization, internal linking, and customized reporting

Results

- 30% growth in organic search revenue
- 74% YoY revenue increase
- 13% rise in new users
- Improved SEO visibility and keyword rankings

“BrightEdge has allowed us to collect research and implement informed SEO techniques with detailed reporting that highlights growth clearly.”

McKennah Robinson, SEO/Content Specialist, Rocky Brands

Details

Industry
Retail & E-commerce
Departments
Marketing & Content
Use Cases
SEO Optimization
Tags
GenAI
NLP
Scalability
Team Efficiency
Time-Saving
AI Tools Used
BrightEdge
Sources
https://www.brightedge.com/resources/case-studies/rocky-brandshttps://research.aimultiple.com/seo-ai/https://www.resultfirst.com/blog/ai-seo/5-ai-seo-case-studies-to-scale-your-organic-traffic/https://videos.brightedge.com/case-studies/Rocky-Brands-Case-Study.pdf

More Case Studies

See All
How Lenny Learning Uses AI to Help Teachers Assess Student Needs and Generate Personalized Mental Health Lesson Plans
Nonprofit & NGO
How NielsenIQ Combines AI and Retail Data to Deliver Real-Time Shopper Behavior Insights and Boost Sales
Retail & E-commerce
How HSBC Applies AI and Google Cloud to Detect Suspicious Transactions and Combat Money Laundering
Finance & Banking
How Bizzabo Uses AI to Personalize Hybrid Event Experiences and Optimize Resources
Hospitality & Tourism
How Financial Institutions Improved Risk Assessment Efficiency by 45% Using Eigen Technologies
Finance & Banking
How Rotten Tomatoes Uses AI and NLP to Automate Audience Scores for Movies
Media & Entertainment

🤖 Chat with AI

Type...