PODS partnered with advertising agency Tombras to launch an AI-powered out-of-home (OOH) campaign using Google’s Gemini AI. They equipped PODS moving trucks with LED digital billboards that adapted messaging in real time based on GPS location, weather, traffic, and neighborhood-specific data across New York City. The campaign generated over 6,000 unique headlines covering 299 neighborhoods in just 29 hours, making every announcement hyper-local, personalized, and data-driven.
- 6,000+ unique announcements
- Coverage of 299 NYC neighborhoods in 29 hours
- 60% increase in website sessions
- 33% increase in quote requests
- Biggest year-over-year lift in NYC for PODS in years
Traditional static billboards lacked personalization and real-time relevance, limiting engagement
Custom AI Creative Brief Builder and Google Cloud Vertex AI with Gemini 1.5 Pro to generate localized headlines; LED screens on trucks displaying dynamic ads based on real-time data
- Massive engagement and brand awareness
- Significant lift in web traffic and leads
- New scalable model for personalized OOH advertising
