How Perform[cb] Improved Lead Quality and Conversion Rates with an AI Chatbot Built on Amazon Bedrock

By: GoBeyond Team
July 27, 2025
3 min read
Perform[cb] AI chatbot interface showing visitor interactions and lead qualification

Quick Overview

Perform[cb] developed a generative AI chatbot using Amazon Bedrock to engage website visitors, collect initial information, and qualify leads before passing them to sales. The AI chatbot enhanced visitor interaction, improved lead quality, and increased conversion rates by automating initial engagement and qualification conversations.

Perform[cb]
Perform[cb]
Company Size
Digital marketing and affiliate network
Revenue Range
Not publicly disclosed
Primary Challenge
Automating initial lead engagement and qualification to improve lead quality
Key Metrics

- Higher lead quality
- Improved conversion rates
- Automated initial lead engagement

The Problem

Manual lead qualification was slow and inconsistent, limiting lead quality and sales efficiency

The Solution

Generative AI chatbot integrated on website to automate visitor engagement and lead qualification

Results

- Increased lead quality and sales conversions
- Reduced manual qualification workload
- Enhanced visitor experience and engagement

Details

Industry
Technology & SaaS
Departments
Sales & Lead Generation
Marketing & Content
Use Cases
Lead Qualification
Tags
GenAI
NLP
Scalability
Team Efficiency
Time-Saving
AI Tools Used
No items found.
Sources
https://caylent.com/case-study/perform-cb

More Case Studies

See All
How a Supermarket Chain Uses Bigle Legal AI to Rapidly Review Supplier Agreements and Reduce Contract Risks
Retail & E-commerce
How Fuelfinance Automates Real-Time Forecasting and Financial Reporting for Startups and SMBs
Technology & SaaS
How DNB Uses AI Chatbot Aino to Automate Customer Service and Manage High Query Volumes
Finance & Banking
How H&M Uses AI-Powered Chatbots and Sales Agents to Enhance Customer Engagement and Boost Online Sales
Retail & E-commerce
How World Wildlife Fund Uses AI to Track Endangered Species and Combat Poaching
Nonprofit & NGO
How Telstra Uses Microsoft Azure OpenAI to Transform Customer Service with “Ask Telstra” and “One Sentence Summary”
Professional Services & Consulting

🤖 Chat with AI

Type...