How Perform[cb] Improved Lead Quality and Conversion Rates with an AI Chatbot Built on Amazon Bedrock

By: GoBeyond Team
August 10, 2026
3 min read
Perform[cb] AI chatbot interface showing visitor interactions and lead qualification

Quick Overview

Perform[cb] developed a generative AI chatbot using Amazon Bedrock to engage website visitors, collect initial information, and qualify leads before passing them to sales. The AI chatbot enhanced visitor interaction, improved lead quality, and increased conversion rates by automating initial engagement and qualification conversations.

Perform[cb]
Perform[cb]
Company Size
Digital marketing and affiliate network
Revenue Range
Not publicly disclosed
Primary Challenge
Automating initial lead engagement and qualification to improve lead quality
Key Metrics

- Higher lead quality
- Improved conversion rates
- Automated initial lead engagement

The Problem

Manual lead qualification was slow and inconsistent, limiting lead quality and sales efficiency

The Solution

Generative AI chatbot integrated on website to automate visitor engagement and lead qualification

Results

- Increased lead quality and sales conversions
- Reduced manual qualification workload
- Enhanced visitor experience and engagement

Details

Industry
Technology & SaaS
Departments
Sales & Lead Generation
Marketing & Content
Use Cases
Lead Qualification
Tags
GenAI
NLP
Scalability
Team Efficiency
Time-Saving
AI Tools Used
No items found.
Sources
https://caylent.com/case-study/perform-cb

More Case Studies

See All
How Snowdrop Uses Google Cloud AI and Geospatial Data to Improve Financial Transaction Data Accuracy and Matching
Finance & Banking
How Target Uses AI-Driven Predictive Analytics and Visualization to Optimize Inventory and Marketing
Technology & SaaS
How IBM Uses the Privacy and AI Management System (PIMS) to Standardize and Scale Privacy and AI Compliance Globally
Technology & SaaS
How Document360 Uses AI to Automate Knowledge Base Creation and Improve Support Documentation
Technology & SaaS
How Studio Rx Boosted Production and Creativity with Adobe Firefly Custom AI Models
Marketing & Advertising
How Abra Improved Customer Experience and Support Efficiency with Forethought AI Chat Widget
Finance & Banking

🤖 Chat with AI

Type...