How Perform[cb] Improved Lead Quality and Conversion Rates with an AI Chatbot Built on Amazon Bedrock

By: GoBeyond Team
July 27, 2025
3 min read
Perform[cb] AI chatbot interface showing visitor interactions and lead qualification

Quick Overview

Perform[cb] developed a generative AI chatbot using Amazon Bedrock to engage website visitors, collect initial information, and qualify leads before passing them to sales. The AI chatbot enhanced visitor interaction, improved lead quality, and increased conversion rates by automating initial engagement and qualification conversations.

Perform[cb]
Perform[cb]
Company Size
Digital marketing and affiliate network
Revenue Range
Not publicly disclosed
Primary Challenge
Automating initial lead engagement and qualification to improve lead quality
Key Metrics

- Higher lead quality
- Improved conversion rates
- Automated initial lead engagement

The Problem

Manual lead qualification was slow and inconsistent, limiting lead quality and sales efficiency

The Solution

Generative AI chatbot integrated on website to automate visitor engagement and lead qualification

Results

- Increased lead quality and sales conversions
- Reduced manual qualification workload
- Enhanced visitor experience and engagement

Details

Industry
Technology & SaaS
Departments
Sales & Lead Generation
Marketing & Content
Use Cases
Lead Qualification
Tags
GenAI
NLP
Scalability
Team Efficiency
Time-Saving
AI Tools Used
No items found.
Sources
https://caylent.com/case-study/perform-cb

More Case Studies

See All
How CME Group Boosted Developer Productivity Using Gemini Code Assist
Finance & Banking
How ZBrain AI Streamlines Quote Management with Automation and Predictive Analytics
Professional Services & Consulting
How a Healthcare Staffing Agency Used AI to Accelerate Placements and Improve Satisfaction
Healthcare & Medical
How Axios HQ Uses AI to Deliver Clear, Concise, and Consistent Internal Communications that Boost Employee Engagement
Healthcare & Medical
How DBS Bank Leverages AI and Cloud to Enhance Credit Risk Management, Customer Engagement, and Operational Efficiency
Finance & Banking
How Toshiba Saved 5.6 Hours Per Employee Monthly Using Microsoft 365 Copilot and Viva Insights
Technology & SaaS

🤖 Chat with AI

Type...