Olay launched the AI-powered Skin Advisor, which analyzes user selfies using computer vision and recommendation algorithms to estimate skin age and recommend personalized skincare routines, optimizing content and conversion.
- Doubled conversion rate
- 40% increase in average cart size (China)
- Bounce rate cut by two-thirds
- Over 5 million global users
- 94% customer satisfaction score
Consumers struggled to identify the right skincare products from numerous options, leading to confusion and poor purchase decisions.
Developed Skin Advisor platform powered by AI and deep learning, analyzing selfies for 7 primary and 23 secondary skin concerns, estimating skin age, and recommending tailored products and regimens.
- Doubled sales conversion rates
- Increased average basket size by 40% in China
- Reduced bounce rates significantly
- Engaged millions of users globally
- Reduced product return rates by 40% through better matching
