JP Morgan Chase partnered with Persado to leverage AI-powered copywriting technology that generates optimized marketing messages by analyzing a database of over one million tagged and scored words and phrases. After a successful pilot starting in 2016, the bank signed a five-year enterprise-wide deal to use Persado’s “Message Machine” across multiple departments, including card and mortgage businesses. The AI-generated copy consistently outperformed human-written ads, achieving up to a 450% increase in click-through rates.
- Up to 450% increase in ad click-through rates
- More than double the performance of human-written copy in tests
- Expanded AI use across marketing, internal communications, and customer service prompts
Traditional marketing copy was less engaging and less personalized, limiting customer response and conversion rates
Persado’s AI and machine learning platform generates emotionally resonant, personalized marketing copy by testing thousands of message variations and selecting the highest performing content
- Dramatically improved digital ad performance
- Increased customer engagement and applications
- Enhanced personalization at scale
- Expanded AI-driven messaging beyond marketing to internal and customer communications
