James Hardie, a market leader in building materials, uses Sprout Social’s AI-powered platform to analyze social media sentiment, identify industry influencers, and refine marketing strategies based on real-time consumer feedback. The company transformed its social media presence by building a strong digital foundation, engaging customers across platforms, and empowering its sales team through Employee Advocacy. Sprout Social’s advanced analytics and social listening tools provide consistent, actionable data that informs content strategy and improves customer care.
- 23 million impressions (2,000% increase)
- 51,000 engagements (462% increase)
- 134,000 link clicks
- 11,000 new social followers (100% increase)
- 3,700 new social messages (19,000% increase)
- Faster response times to customer inquiries
Previous social media tools were clunky and inefficient, limiting engagement and analytics capabilities
Sprout Social’s AI-powered social listening, analytics, scheduling, publishing, and Employee Advocacy tools integrated into marketing and sales workflows
- Dramatically increased social media reach and engagement
- Enhanced customer service and faster response times
- Improved marketing content effectiveness
- Stronger alignment between marketing and sales teams
