Ipsos deployed AI and natural language processing (NLP) to automate the analysis of thousands of free-text comments across multiple languages and cultures in large-scale international surveys. The AI detected key themes, sentiments, and brand associations, reducing manual bias and accelerating time-to-insight. This approach enabled faster, more consistent qualitative data interpretation and deeper consumer insights.
- Faster qualitative analysis
- Consistent coding and theme detection
- Reduced manual bias
- Enhanced insight depth across languages and cultures
Manual coding of open-ended survey responses was slow, inconsistent, and prone to bias, limiting timely insights
AI and NLP-powered automated text analysis platform processing multilingual survey responses, extracting themes and sentiments
- Significantly reduced time-to-insight
- More accurate and consistent qualitative analysis
- Deeper understanding of consumer attitudes and behaviors
- Scalable analysis across global markets
