Independence Pet Group (IPG) leveraged Superside’s AI-powered design workflow to create a cohesive illustration style for internal communications and merchandise. AI enabled a single creative team to deliver 14 brand illustrations, stickers, and virtual backgrounds in just 11.5 hours-a process impossible at this speed with traditional methods.
- 90% faster delivery
- Zero revisions needed
- Enriched internal culture
- Campaign completed by a single team
Traditional illustration workflows were slow and resource-intensive
Used AI-enhanced design workflows integrating generative AI tools to streamline asset creation and ensure style consistency
- Dramatically reduced production time
- High-quality, cohesive brand assets
- Positive impact on internal culture
