How Edelman Uses DALL-E 3 and ChatGPT to Accelerate Product Ideation and Enhance Creativity

By: GoBeyond Team

August 10, 2026

3 min read

Edelman AI-generated product concept images

Quick Overview

Edelman used OpenAI’s DALL-E 3 and ChatGPT to ideate and visualize new product concepts. AI-generated images served as creative starting points, accelerating the ideation process and improving collaboration across teams.

Edelman

Company Size

~6,000 employees

Revenue Range

$1B+ annual revenue

Primary Challenge

Speeding up product ideation and enhancing creative collaboration

Key Metrics

- Faster product ideation
- Enhanced creativity
- Improved team collaboration

The Problem

Traditional ideation was slower and limited in visual exploration

The Solution

Integrated generative AI tools for image creation and text-based ideation

Results

- Accelerated creative cycles
- Broadened idea generation
- More effective collaboration

Details

Industry

Professional Services & Consulting

Departments

Creative & Design

Product Development & Innovation

Use Cases

AI Image Generation

More Case Studies

See All

How The Bridge Used Google AI to Optimize Lead Scoring and Advertising ROI

Education & EdTech

How Bank BRI Uses AI-Driven Credit Scoring to Expand Microloans to Rural Borrowers and Reduce Defaults

Finance & Banking

How DG MARE Increased Productivity and Accelerated Cloud Migration Using Generative AI

Nonprofit & NGO

How Netflix Uses AI to Personalize Content Recommendations and Optimize Originals

Media & Entertainment

How Lacta Chocolate and Ogilvy Launched the “AI Love You” Campaign Using a Facebook Messenger Chatbot to Drive Engagement

Marketing & Advertising

How Square Enix Uses Slack and Azure OpenAI to Provide Instant Developer Support with “Hisui-chan” Chatbot

Media & Entertainment