How Edelman Uses DALL-E 3 and ChatGPT to Accelerate Product Ideation and Enhance Creativity

By: GoBeyond Team

August 10, 2026

3 min read

Edelman AI-generated product concept images

Quick Overview

Edelman used OpenAI’s DALL-E 3 and ChatGPT to ideate and visualize new product concepts. AI-generated images served as creative starting points, accelerating the ideation process and improving collaboration across teams.

Edelman

Company Size

~6,000 employees

Revenue Range

$1B+ annual revenue

Primary Challenge

Speeding up product ideation and enhancing creative collaboration

Key Metrics

- Faster product ideation
- Enhanced creativity
- Improved team collaboration

The Problem

Traditional ideation was slower and limited in visual exploration

The Solution

Integrated generative AI tools for image creation and text-based ideation

Results

- Accelerated creative cycles
- Broadened idea generation
- More effective collaboration

Details

Industry

Professional Services & Consulting

Departments

Creative & Design

Product Development & Innovation

Use Cases

AI Image Generation

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