Domino’s leveraged Emplifi’s AI-powered Social Marketing Cloud to automate real-time social media monitoring, enabling instant engagement and crisis management. The AI identifies key interactions such as purchase intent and influencer critiques, integrating with CRM systems for rapid response. This automation improved contact center efficiency and customer loyalty.
- 128% increase in social traffic handled
- 53% reduction in handling time (from 15 to under 5 minutes per case)
- Faster crisis detection and response
- Timely engagement with major influencers (e.g., Gayle King, Suze Orman, Miley Cyrus)
Manual sorting of social media posts was time-intensive and inefficient, limiting timely responses and crisis management
Emplifi Social Marketing Cloud automates keyword monitoring across platforms, filters relevant posts, integrates with CRM, and alerts teams for rapid intervention
- Increased social media engagement and customer satisfaction
- Improved crisis mitigation and brand reputation management
- Streamlined social operations and freed contact center resources
- Enhanced long-term customer loyalty through timely, personalized responses
