How Decathlon Automated 65% of Customer Queries and Increased Online Conversions by 15% with AI Chat Assistant

By: GoBeyond Team

July 27, 2025

3 min read

AI case study for Decathlon – 65% query automation and 15% conversion increase

Quick Overview

Decathlon implemented an AI chat assistant to automate product search, ticketing, and support requests, improving response times and boosting online conversions.

Decathlon

Company Size

~90,000 employees

Revenue Range

$15B+ annual revenue

Primary Challenge

Handling high volume of customer queries efficiently

Key Metrics

- 65% of queries automated
- 15% increase in online conversions

The Problem

Manual customer service struggled to keep up with query volume, affecting conversion rates.

The Solution

Deployed AI chat assistant to automate responses and support workflows.

Results

- Automated majority of queries
- Increased online conversion rates
- Improved customer experience

Details

Industry

Retail & E-commerce

Departments

Customer Support & Service

Use Cases

Live Chat Support

Workflow Automation

Customer Feedback Analysis

More Case Studies

See All

How Target Uses AI-Driven Predictive Analytics and Visualization to Optimize Inventory and Marketing

Technology & SaaS

How USF Innovative Education Uses ChatGPT and AI Animation Tools to Enhance Interactive Learning

Education & EdTech

How UnderArmour Uses AI to Generate Realistic Product and Model Images, Reducing Photoshoot Costs

Retail & E-commerce

How Health Service Executive (HSE) Automated Employee Vetting to Improve Healthcare Staffing

Healthcare & Medical

How Ipsos Uses AI and NLP to Automate Analysis of Open-Ended Survey Responses in Large-Scale International Studies

Marketing & Advertising

How Buzz Radar Built a Cognitive Command Center Using IBM Watson for Real-Time Marketing Insights

Technology & SaaS