How Decathlon Automated 65% of Customer Queries and Increased Online Conversions by 15% with AI Chat Assistant

By: GoBeyond Team

July 27, 2025

3 min read

AI case study for Decathlon – 65% query automation and 15% conversion increase

Quick Overview

Decathlon implemented an AI chat assistant to automate product search, ticketing, and support requests, improving response times and boosting online conversions.

Decathlon

Company Size

~90,000 employees

Revenue Range

$15B+ annual revenue

Primary Challenge

Handling high volume of customer queries efficiently

Key Metrics

- 65% of queries automated
- 15% increase in online conversions

The Problem

Manual customer service struggled to keep up with query volume, affecting conversion rates.

The Solution

Deployed AI chat assistant to automate responses and support workflows.

Results

- Automated majority of queries
- Increased online conversion rates
- Improved customer experience

Details

Industry

Retail & E-commerce

Departments

Customer Support & Service

Use Cases

Live Chat Support

Workflow Automation

Customer Feedback Analysis

More Case Studies

See All

How Domino's and Microsoft Use Generative AI to Transform Pizza Ordering and Store Operations

Retail & E-commerce

How CodePal Uses AI to Provide Real-Time Code Optimization and Automated Refactoring

Technology & SaaS

How a Family-Run Manufacturing Firm Developed an AI Roadmap with Statworx to Identify Top AI Use Cases

Manufacturing

How Six Flags Enhanced Guest Experience and Operations with Google Cloud Vertex AI-Powered Digital Concierge

Hospitality & Tourism

How Clari Increased Pipeline Visibility and Win Rates with AI-Powered Revenue Forecasting

Technology & SaaS

How Kredito Uses AI-Based Risk Assessment to Improve Payment Behavior Prediction and Accelerate Working Capital Access

Finance & Banking