How Decathlon Automated 65% of Customer Queries and Increased Online Conversions by 15% with AI Chat Assistant

By: GoBeyond Team

July 27, 2025

3 min read

AI case study for Decathlon – 65% query automation and 15% conversion increase

Quick Overview

Decathlon implemented an AI chat assistant to automate product search, ticketing, and support requests, improving response times and boosting online conversions.

Decathlon

Company Size

~90,000 employees

Revenue Range

$15B+ annual revenue

Primary Challenge

Handling high volume of customer queries efficiently

Key Metrics

- 65% of queries automated
- 15% increase in online conversions

The Problem

Manual customer service struggled to keep up with query volume, affecting conversion rates.

The Solution

Deployed AI chat assistant to automate responses and support workflows.

Results

- Automated majority of queries
- Increased online conversion rates
- Improved customer experience

Details

Industry

Retail & E-commerce

Departments

Customer Support & Service

Use Cases

Live Chat Support

Workflow Automation

Customer Feedback Analysis

More Case Studies

See All

How DNAMIC Developed AI-Powered Wearable Devices for Cardiovascular Health Monitoring

Healthcare & Medical

How Vodafone Uses TOBi AI Chatbot to Revolutionize Customer Service and Reduce Response Times

Professional Services & Consulting

How Affectiva Uses AI-Driven Emotion Recognition to Enhance Mental Health Diagnostics and Therapy Personalization

Mental Health

How Endy Uses AI to Personalize Email Marketing and Increase Conversions Through Real-Time Shopper Data

Retail & E-commerce

How Google Uses AI to Optimize Regression Testing and Improve Bug Detection

Technology & SaaS

How Forge Global and Provectus Use Generative AI to Streamline Corporate Document Management

Finance & Banking