Cosabella, a family-owned Italian lingerie brand facing stagnant sales, adopted Emarsys’s AI-powered marketing platform to personalize email content and offers based on shopper data. The AI enabled dynamic segmentation, real-time behavior analysis, and automated campaign optimization. This approach increased email open rates by 4%, grew email-driven revenue by 60%, and doubled the email subscriber base. Their “12 Days of Cosabella” holiday campaign achieved 40–60% higher sales year-over-year without relying on discounts.
- 4% increase in email open rates
- 60% increase in email-driven revenue
- 40–60% higher holiday campaign sales
- Doubled email subscriber base
- 73% increase in email marketing revenue
- 44% rise in average order value
- 86% boost in email open rates
Previous email marketing was generic, lacked personalization, and underutilized rich customer data
Emarsys AI-powered B2C Marketing Cloud providing real-time customer behavior analysis, dynamic segmentation, personalized content, and automated cross-channel campaign execution
- Significant revenue growth and subscriber expansion
- Enhanced customer engagement and retention
- Faster campaign launch times (50% reduction)
- Improved marketing team efficiency and creativity
- Ability to create “living content” that adapts dynamically
