Capgemini deployed Aptivio’s buyer intent AI platform integrated with CRM, marketing automation, and digital advertising tools. The platform provided granular insights into prospects’ online behavior, buyer identification, intent signals, and contact resolution across 39 product lines and 122 offerings. This enabled detection and prioritization of hidden revenue opportunities, increasing sales-ready leads and marketing-qualified leads substantially.
- 40% increase in sales-ready leads
- 40% boost in high-intent leads
- 4.8× increase in marketing-qualified leads
- $3 million deal found in first 3 months
Fragmented sales intelligence tools and lack of unified buyer intent insights limited sales effectiveness
Aptivio’s AI buyer intent platform providing real-time behavior insights, intent signals, and seamless integration with Salesforce, Pardot, and digital advertising
- Increased sales velocity and lead quality
- Enhanced marketing and sales alignment
- Improved user adoption and lowered cost of sales
