How Built In Improved Win Rates and Deal Size by 10%+ Using Apollo’s Data Enrichment

By: GoBeyond Team
August 10, 2026
3 min read
Apollo data enrichment dashboard showing account updates and segmentation

Quick Overview

Built In leveraged Apollo’s automated data enrichment to maintain an accurate and updated database of 100,000+ accounts. This enabled better segmentation and prioritization, contributing to over 10% increase in win rates and average deal size.

Built In
Built In
Company Size
Mid-sized technology media company
Revenue Range
Not publicly disclosed
Primary Challenge
Improving data quality for better segmentation and sales targeting
Key Metrics

- 10%+ increase in win rates and deal size
- Improved data quality and segmentation

The Problem

Outdated and incomplete account data limited targeting and sales effectiveness

The Solution

Apollo automated data enrichment and CRM integration ensuring accurate, up-to-date prospect data

Results

- Higher win rates and deal sizes
- Better segmentation and prioritization
- More efficient sales outreach

“Apollo’s data enrichment helped us target the right accounts and close bigger deals.”

Built In Sales Team

Details

Industry
Technology & SaaS
Departments
Sales & Lead Generation
Marketing & Content
Use Cases
Lead Generation
Tags
GenAI
NLP
Scalability
Team Efficiency
Time-Saving
AI Tools Used
Apollo.io
Sources
https://www.apollo.io/magazine/built-in-customer-storyhttps://www.fiftyfiveandfive.com/ai-lead-generation/

More Case Studies

See All
How Bosch Uses Predictive Analytics to Improve Product Quality and Reduce Customer Complaints
Manufacturing
How Nordic Insurance Company Partnered with EY to Automate Claims Management Using AI
Finance & Banking
How PNC Bank Used AI-Powered LegalVIEW BillAnalyzer to Increase Billing Guideline Compliance and Streamline Legal Bill Review
Legal
How Netguru Built “Netguru Memory” AI Knowledge Base to Centralize Internal Knowledge and Accelerate Information Retrieval
Technology & SaaS
How Brainly Leveraged Google Cloud Vision AI to Boost Student Engagement and Accessibility Globally
Education & EdTech
How Now Serving LA Uses AI-Powered Search and Chatbot to Enhance User Experience and Boost Sales
Retail & E-commerce

🤖 Chat with AI

Type...