Bayer Australia combined Google Trends, weather, and climate data with Google Cloud’s machine learning technology to predict health trends, such as flu outbreaks, and target marketing efforts more effectively.
- Predicted 50% surge in flu cases with high accuracy
- Enabled more effective, timely marketing
Traditional marketing relied on historical sales data and intuition, missing real-time health trend shifts.
Integrated Google Cloud ML with real-time search, weather, and climate data to forecast flu outbreaks and optimize marketing timing and targeting.
- Successfully predicted flu surges
- Improved targeting and ROI of marketing campaigns
- Enabled proactive, data-driven marketing
